Ethiopian Airlines is somewhat of a mystery in an industry of African airlines with painfully weak prospects of growth. In 2015, the East African airline made more profit than all other African carriers . It’s phenomenal feats don’t stop there. The average growth rate in the industry, at 5 percent is dwarfed by the airlines average growth of 25% in the past seven years. Its revenue of $2.43 billion in 2016 served as further justification of its plans to expand its fleet and network to more than 90 international destinations across five continents. Its plans to generate $10 billion in annual revenue may certainly be realised sooner rather than later. Referring to the airline career’s 15-year strategic plan , Vision 2025, CEO of Ethiopian Airlines Group, Tewelde Gebremariam stated, “In the last seven years Ethiopian Airlines Group has witnessed a very fast growth. The main success factor has been long term planning. The main driving factor of the vision was to become the le...
